I need to first understand who the client is, their target audience, and which is the main problem that the target audience is having. These are the methods I have used in order to achieve that:
• Stakeholders & user interviews
• Value Proposition discovery
• Competitive analysis
• User research
• Personas & their journeys
• Jobs-to-be-Done
• Design Sprint
Once I understand the problem statement I need to solve for the user, I will start ideating solutions and prototypes to test ideas. From wireframes to prototypes, we will construct a product, test it, and decide on the best solution for the user.
• Information Architecture
• User flow
• Wireframes
• Prototypes
• Testing
Once we test the ideas and validate hypotheses, I materialize the solutions, where I put the pretty layer of paint on the designs we built and pass everything to the development team to create the final version of the product.
• Brand Identity
• User interface (UI) design
• Design System
• Developer hand-off